VAT Guide
HMRC guidelines on printed goods and related services can be a little complex and confusing.
Many items are (ZR) zero-rate for VAT including most books, booklets, brochures, pamphlets and leaflets. Where graphic design is completed for these items, this is also zero rated. Graphic design completed on its own is subject to VAT.
There are many confusing rules such as postcards and flyers. These essentially are the same item but postcards which have a section for address is then regarded as vatable. Confuesed? Welcome to our world!
Of course, there are exceptions to the rule. The following document should provide some clarification on whether your printed materials will attract VAT.
If you are in any doubt, please contact us for clarification.